Chip giant Intel is replacing its Pentium and Celeron brands with a more generic branding -- Intel Processor. To be more specific, the company is essentially killing its Pentium and Celeron brands. Intel will use the Intel Processor branding for what it calls the essential product space. The new offering will be used in 2023’s notebook product lineup. The rebranding comes just weeks before the company is set to introduce its flagship 13th Gen desktop processors.
What did Intel say “Whether for work or play, the importance of the PC has only become more apparent as the torrid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points. The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs,” said Josh Newman
, Intel vice president and interim general manager of Mobile Client Platforms.
With this new, streamlined brand architecture, Intel will focus on its flagship brands: Intel Core, Intel Evo and Intel vPro. Intel Processor will serve as the brand name for multiple processor families, helping to simplify the product purchase experience for consumers. Intel will continue to deliver the same products and benefits within segments. The brand leaves unchanged Intel’s current product offerings and Intel’s product roadmap.
What this change means for buyers For shoppers this means that 2023 laptops with budget processors will have Intel Processor as branding instead of Pentium or Celeron. Essentially, if you are in the market to get a budget laptop you will get one with Intel Processor branding. Higher-end processors will continue to use the Intel Core (i3, i5, i7, and i9) branding. The company has largely been using its Core branding for its flagship line of processors since their introduction in 2006.
Launched in 1993, flagship Pentium chips were first introduced in high-end desktop machines before making the move to laptops. In 2006, Intel repurposed the Pentium branding for mid-range processors instead. Celeron has been Intel's brand name for low-cost PCs. The first Celeron chip launched in 1998 was based on a Pentium II processor. The latest Celeron processors power Chromebooks or low-cost laptops.